Digital Convergence and Marketing Communication (5cr)

Objective

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Content

Learning outcomes
- To understand the importance of branding one's professional identity and how to do it easily in practice.
- To understand the technological, communicative and business opportunities enabled by the media convergence.
- To develop a mindset that enables the application of the marketing communication process and its professional practices in digital business environment.
Main topics
- Professional branding by using social media
- Easy-to-use communication tools and services
- Digital marketing communication process and its professional practices

Assessment criteria, satisfactory (1)

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