Study Guide

Objective

Design thinking refers to the cognitive, strategic and practical processes by which design concepts. Design thinking and creativity mean the human-centred innovative open problem solving process decision makers use to solve real world problems. Design thinking can improve not only product innovation but also decision making in other fields, such as management, public health, and organizations in general. Design thinking is fundamentally multi-epistemic, using multiple ways of knowing (thinking, feeling, sensing and intuiting) and producing creative problem solving.
The objective is that students are able to create solutions to different service design problems in interdisciplinary teams. Different competencies are developed, such as prototyping skills, emotional skills, capability of adopting perspectives, empathy and a certain mindset. The development of these creative competencies culminates in the acquisition of creative confidence, which assures the students of their own ability of acting and thinking creative.

Content

Stages of design thinking
Creative steps
Development of creative confidence and competence through design thinking
Practical team project.

Assessment criteria, satisfactory (1)

0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
1-2: The student has participated in the team project delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Organizational challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

3-4:The student has actively taken part in the team project and delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of design thinking and creativity in the definition of the business strategy, competitive differentiation (brand promise) and profitability. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Assessment criteria, excellent (5)

5: The student has actively taken part in the team project and delivered the course assignments and these are prepared according to the requirements presented in the class. The student understands deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the planning and implementation of design management and creativity. Moreover, the student is able to give useful development recommendations with proper argumentation in different situations.