Brand storytelling design and communicationLaajuus (5 op)
Tunnus: T31L1283J
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
On successful completion of the course, student will develop knowledge and skills on how to create storytelling to exploit the business opportunities of brand promise and brand. Student will understand how to use brand storytelling to energize value proposition and brand promise and how to create and innovate experiences that resonates with key customers. Student will also know how to use digital channel storytelling techniques to design marketing messages.
Sisältö
Successful brand stories
Storytelling techniques
Communicating stories in digital channels
Arviointikriteerit, tyydyttävä (1)
Student recognizes some principles and concepts of storytelling and understands the of storytelling in brand communications. The storytelling materials are aligned with brand customers. The materials can be mostly used in digital channels.
Arviointikriteerit, hyvä (3)
Student recognizes the key principles and concepts of storytelling and is able to use in connection with a brand. The storytelling materials are targeted to brand customers and are creative. Storytelling materials can be used in digital channels.
Arviointikriteerit, kiitettävä (5)
Student recognizes the principles and concepts of storytelling and is able to apply them practical brand communications. The storytelling materials resonate with brand customers and are creative and innovative. Storytelling utilizes possibilities of digital channels and use suitable techniques.
Ilmoittautumisaika
02.10.2023 - 31.12.2023
Ajoitus
21.01.2024 - 13.03.2024
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Yksikkö
Tradenomikoulutus, liiketalous T
Opetuskielet
- Englanti
Paikat
1 - 50
Tutkinto-ohjelma
- Liiketalouden koulutus, Tornio
Opettaja
- Anthony Okuogume
Vastuuhenkilö
Anthony Okuogume
Opiskelijaryhmät
-
TA31L22KTradenomikoulutus, liiketalous (monimuoto-opinnot), Tornio, kevät 2022
Tavoitteet
On successful completion of the course, student will develop knowledge and skills on how to create storytelling to exploit the business opportunities of brand promise and brand. Student will understand how to use brand storytelling to energize value proposition and brand promise and how to create and innovate experiences that resonates with key customers. Student will also know how to use digital channel storytelling techniques to design marketing messages.
Sisältö
Successful brand stories
Storytelling techniques
Communicating stories in digital channels
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Student recognizes some principles and concepts of storytelling and understands the of storytelling in brand communications. The storytelling materials are aligned with brand customers. The materials can be mostly used in digital channels.
Arviointikriteerit, hyvä (3)
Student recognizes the key principles and concepts of storytelling and is able to use in connection with a brand. The storytelling materials are targeted to brand customers and are creative. Storytelling materials can be used in digital channels.
Arviointikriteerit, kiitettävä (5)
Student recognizes the principles and concepts of storytelling and is able to apply them practical brand communications. The storytelling materials resonate with brand customers and are creative and innovative. Storytelling utilizes possibilities of digital channels and use suitable techniques.
Ilmoittautumisaika
13.03.2023 - 31.07.2023
Ajoitus
01.05.2023 - 31.08.2023
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Yksikkö
Tradenomikoulutus, liiketalous T
Opetuskielet
- Englanti
Paikat
1 - 80
Tutkinto-ohjelma
- Liiketalouden koulutus, Tornio
Opettaja
- Anthony Okuogume
Vastuuhenkilö
Anthony Okuogume
Tavoitteet
On successful completion of the course, student will develop knowledge and skills on how to create storytelling to exploit the business opportunities of brand promise and brand. Student will understand how to use brand storytelling to energize value proposition and brand promise and how to create and innovate experiences that resonates with key customers. Student will also know how to use digital channel storytelling techniques to design marketing messages.
Sisältö
Successful brand stories
Storytelling techniques
Communicating stories in digital channels
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Student recognizes some principles and concepts of storytelling and understands the of storytelling in brand communications. The storytelling materials are aligned with brand customers. The materials can be mostly used in digital channels.
Arviointikriteerit, hyvä (3)
Student recognizes the key principles and concepts of storytelling and is able to use in connection with a brand. The storytelling materials are targeted to brand customers and are creative. Storytelling materials can be used in digital channels.
Arviointikriteerit, kiitettävä (5)
Student recognizes the principles and concepts of storytelling and is able to apply them practical brand communications. The storytelling materials resonate with brand customers and are creative and innovative. Storytelling utilizes possibilities of digital channels and use suitable techniques.
Ilmoittautumisaika
03.10.2022 - 31.12.2022
Ajoitus
30.01.2023 - 15.03.2023
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Yksikkö
Tradenomikoulutus, liiketalous T
Opetuskielet
- Englanti
Paikat
1 - 40
Tutkinto-ohjelma
- Liiketalouden koulutus, Tornio
Opettaja
- Anthony Okuogume
Vastuuhenkilö
Anthony Okuogume
Opiskelijaryhmät
-
TA31L21KTradenomikoulutus, liiketalous (monimuoto-opinnot), Tornio, kevät 2021
Tavoitteet
On successful completion of the course, student will develop knowledge and skills on how to create storytelling to exploit the business opportunities of brand promise and brand. Student will understand how to use brand storytelling to energize value proposition and brand promise and how to create and innovate experiences that resonates with key customers. Student will also know how to use digital channel storytelling techniques to design marketing messages.
Sisältö
Successful brand stories
Storytelling techniques
Communicating stories in digital channels
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Student recognizes some principles and concepts of storytelling and understands the of storytelling in brand communications. The storytelling materials are aligned with brand customers. The materials can be mostly used in digital channels.
Arviointikriteerit, hyvä (3)
Student recognizes the key principles and concepts of storytelling and is able to use in connection with a brand. The storytelling materials are targeted to brand customers and are creative. Storytelling materials can be used in digital channels.
Arviointikriteerit, kiitettävä (5)
Student recognizes the principles and concepts of storytelling and is able to apply them practical brand communications. The storytelling materials resonate with brand customers and are creative and innovative. Storytelling utilizes possibilities of digital channels and use suitable techniques.