Data in Business DevelopmentLaajuus (5 cr)
Code: R504D109
Credits
5 op
Teaching language
- English
Objective
Student recognizes opportunities of using data in business, services, and management and can develop the use of data responsibly . Student identifies and evaluates the needed resources, value and impacts of using data and data-driven solutions. Student recognizes and uses relevant service and business design methods and approaches in innovation and development of sustainable data-driven solutions. Student recognizes Business Intelligence (BI) tools as part of data-driven innovations and organisational processes. Student applies the principles of fair data economy.
Content
- Identifying and using international scientific and other reliable information sources and evaluation of practical business related examples for supporting data-driven business development and processes.
- Value creation with data, and impacts of its use.
- Service design for innovating, developing and assessing data-driven solutions
- Business Intelligence (BI) tools and their role in business development
- Fair data economy - principles, tools, and implementation issues.
Assessment criteria, satisfactory (1)
The student knows the types of information sources available and understands how to use them in data-driven business and development. The student understands the types of value that data can create. Student understands issues related to the responsible and fair use of data in business. The student knows service and business design related methods to be used in the development and evaluation of data-driven solutions.
Assessment criteria, good (3)
The student can search and utilize various types of information sources in data-driven business and development, and can use the findings in business and solution development. Student contributes to creation of a value proposition for a data project or solution and recognizes the resources, partners and what type of impacts data use can have. The student takes into account the principles of the responsible and fair use of data in business. The student uses BI tools as part of business processes. The student chooses and applies relevant service design methods in the development and assessment of data-driven solutions.
Assessment criteria, excellent (5)
Student uses innovatively various types of information sources on value-based data-driven business and service models and in business processes. Student identifies, evaluates, and develops the value of using data in business development. Student develops the use of data by taking into account the principles of responsible and fair use of data. Student evaluates the value of BI tools in business and can plan their use in business processes. Student leads the use of service design methods to develop innovative data-driven solutions, and reliably communicates and convinces the stakeholders of the concept, value proposition and evaluation results.