Study Guide

Objective

The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilise current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.

Content

- marketing plan and implementation

- marketing project

- current marketing tools: social media and SEO

- customer oriented marketing project

- project management tools in the context of marketing

Qualifications

NULL

Assessment criteria, satisfactory (1)

Satisfactory (1)
Good (3)
Excellent (5)

The student is able to contribute in planning and implementing a marketing project. He/she is able to recognise knowledge and skills needed in creating solutions for the given marketing project case.

He/she is able to take into account the customer’s needs.

Assessment criteria, good (3)

The student is able to give a significant input and apply critical thinking in planning and implementing a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating solutions for the given marketing project case.

Assessment criteria, excellent (5)

The student is able to efficiently plan and implement a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating relevant and justified solutions for the given marketing project case.