Study Guide

Objective

After this study unit
• You know the basics of brand management and professional branding strategies
• You can name the idea and purpose of a sports brand: identity, values and mission
• You know the importance of effective storytelling and messaging
• You can use tools necessary to reach goals set for a personal or/and professional brand

Competences: Learning to learn Competence, Marketing Competence, Interaction and Communication skills

Content

Theme 1: Brand management

Theme 2: Storytelling using digital tools

Assessment criteria, satisfactory (1)

Level 1
Identification and goal setting:
You can name the strengths of sport brand in general terms and set easy goals for utilizing them.

Effective storytelling using digital tools:
You can use digital tools and communication environments to market a sport brand.
You know the importance of effective storytelling and messaging.

Level 2
Identification and goal setting:
You know the strengths of sport brand in general terms and set goals for utilizing them.

Effective storytelling using digital tools:
You can use digital tools and communication environments to build a professional network and market a sport brand.

You know the importance of effective storytelling and messaging.
You are able to use them with assistance for the case at hand.

Assessment criteria, good (3)

Level 3
Identification and goal setting:
You know and are able to describe the strengths and fortes of sport brand and set goals for utilizing them.

Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented manner to market a sport brand.
You understand the importance of effective storytelling and messaging. You are able to use them for the case at hand.

Level 4
Identification and goal setting:
You have a command of the strengths and fortes of sport brand with rationale and set goals for utilizing them.

Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented and systematic manner to market a sport brand.
You evaluate the importance of effective storytelling and messaging.
You are able to use them effectively for the case at hand.

Assessment criteria, excellent (5)

Level 5
Identification and goal setting:
You have a command of the strengths and fortes of sport brand with rationale as a whole and set innovative goals for utilizing them.

Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented, systematic and innovative manner to market a sport brand.
You can create effective storytelling and messaging.