Study Guide

Objective

Having completed this study unit

• You know the key concept of service design
• You are able to understand service design process and utilize different service design tools
• You understand the user centric approach
• You can build fast prototypes and test your ideas
• You can utilize future foresight as source of innovation and as a tool for validation
• You know the importance of sustainability goals in the given context
• You know how to use service design as a tool in your field of study

Competences: Marketing, Sales and Project Management Competence, Proactive Development Competence, Sustainable, Ethical and Forward-looking Business Development Competence

Content

• Key concept of service design
• Service design process
• Service design tools and utilisation
• User-centric approach
• Fast prototyping and testing ideas
• Future foresight
• Sustainability goals in given context

Assessment criteria, satisfactory (1)

Level 1
Service Design
You know the key concepts of service design.
You recognize the basics of customer-oriented service and product development.
You can, with assistance, utilize service design methods in service development.

Level 2
Service Design
You can describe the key concepts of service design.
You know the principles of customer-oriented service and product development and can apply this knowledge in practice.
You can utilize service design methods in service development with assistance.

Assessment criteria, good (3)

Level 3
Service Design
You understand the key concepts of service design.
You understand the principles of customer-oriented service and product development and can apply this knowledge in practice.
You can utilize service design methods in service development.
You can identify customer needs and design a service experience that meets those needs.

Level 4
Service Design
You use and combine concepts and theories of service design.
You have a good understanding of the principles of customer-oriented service and product development and can independently apply this knowledge in practice.
You are able to utilize and evaluate service design methods in the development of service experiences.
You can identify justified customer needs and design an innovative service.

Assessment criteria, excellent (5)

Level 5
Service Design
You use and combine various concepts and theories of service design.
You have an overall understanding of the principles of customer-oriented service and product development and can independently apply this knowledge in practice.
You are able to effectively utilize and evaluate service design methods in the development of service experiences.
You can independently identify customer needs and design an innovative service experience that addresses those needs.