Study Guide

Objective

After completing this study unit:

- You will receive a basic introduction to the different sport markets around the world.

- You will research various innovations in a sporting context.

- You develop an understanding of trends and how they develop in society.

- You research sport product development and provide your own business design for a future product or service.

Competences: Marketing Competence, Proactive Development Competence

Content

 Theme 1. Understand consumers and markets

Theme 2. Develop an understanding for sports innovation.

Theme 3. How to follow trends and societal impact.

Theme 4. Sport Product Development and Business Design

Assessment criteria, satisfactory (1)

Level 1
Sport trends and innovation:
You have a basic understanding of sport trends and innovation. The student displays a basic coverage for the required level but shows an attempt to address the subject. Significant gaps and errors but include >40% of the expected factual content.

Level 2
Sport trends and innovation:
You have a satisfactory understanding of sport trends and innovation. There may be gaps not developed at the appropriate level, but the overall standard of understanding is satisfactory.

Assessment criteria, good (3)

Level 3
Sport trends and innovation:
You know how to describe the topic of sport trends and innovation. You understand the importance of sport innovation and can site examples. Good understanding of the material with coverage at the appropriate level. Some aspects may not be covered but this would be compensated by the overall quality.

Level 4
Sport trends and innovation:
You have a comprehensive understanding of sport trends and innovation. You can expand the topic of innovation to include examples and trends that have developed within society. Excellent coverage of the topic, focusing precisely on the set question. The students understanding is articulated such that it contributes to the reader’s understanding. Depth and breadth of content is very good.

Assessment criteria, excellent (5)

Level 5
Sport trends and innovation:
You have a comprehensive understanding of sport trends and innovation. You can expand the topic of innovation to include examples and trends that have been developed within society. You can elaborate with inclusion of sport product development and business design.
Evidence of understanding is outstanding and completely demonstrates understanding of the topics covered. Depth and breadth of content is excellent.