Opinto-opas

Osaamistavoitteet

After this study unit,

- You can describe the practice of public relations in the field of sports
- You can name target audiences and can set the objectives for communication.
- You can implement targeted communication on different platforms in a sport setting
- You can plan and implement a PR event and media kit
- You know enhanced communication techniques in order to deliver key points in a high-pressure environment.

Competences: Marketing Competence, Interaction and Communication skills

Sisältö

Theme 1. External and internal public relations

Theme 2. Communication objectives and target audiences

Theme 3. Targeted communication on different platforms

Theme 4. Experience of a PR event and media kit