Opinto-opas

Osaamistavoitteet

After this study unit,

· You recognize principles of sport sponsorship.
· You can name key sponsorship stakeholders within the sports industry.
· You recognize four types of activation: brand, business, internal and fan/external.
· You are able to illustrate sport sponsorship case studies throughout sports events.

Competences: Business and Financial Management Competence, Marketing Competence

Sisältö

Theme 1. Basics of sponsorship

Theme 2. The stakeholders of the sport sponsorship

Theme 3. Activation for Sport sponsorship

Theme 4. Sport sponsorship, corporate hospitality and events