Study Guide

Objective

Having completed this study unit,

- You recognize specific aspects of sports marketing

- You can identify the potential of social media in developing partnerships and building brands.

- You can set goals for the sales and marketing of sports on social media and evaluate their realization.

- You can use a variety of social media tools and channels in sales and marketing.

Competences: Marketing Competence, Interaction and Communication skills

Content

Theme 1. Specific aspects of sports marketing

Theme 2. Partnership development and brand building on social media

Theme 3. Evaluating social media sales and marketing goals

Theme 4. Social media tools, channels and target groups in sales and marketing

Assessment criteria, satisfactory (1)

Level 1
Sports Marketing and Developing Partnerships:
You recognize the specific aspects of sports marketing.
You are able to identify the role of social media in building partnerships.

Sales and Marketing through Social Media:
You can name different target groups and the social media communication channels they use.
You recognize and know how to use the basic tools in social media.
You are able to set simple goals for sales and marketing through social media and evaluate their realization.

Level 2
Sports Marketing and Developing Partnerships:
You understand the specific aspects of sports marketing
You can systematically use social media to build partnerships.

Sales and Marketing through Social Media:
You can identify different target groups and the social media communication channels they use.
You can use different social media tools.
You are able to set diverse goals for sales and marketing through social media and evaluate their realization.

Assessment criteria, good (3)

Level 3
Sports Marketing and Developing Partnerships:
You are able to take sports marketing into account.
You can utilize social media in many goal-oriented ways to build partnerships. You are able to identify the role of social media in building a brand.

Sales and Marketing through Social Media:
You can choose the appropriate social media communication channels to reach different target groups.
You can use different social media tools and justify your choices.
You can set diverse qualitative and quantitative goals for sales and marketing through social media and evaluate the achievement of the goals from different perspectives.

Level 4
Sports Marketing and Developing Partnerships:
You are able to apply sports marketing and justify decisions.
You are able to use social media in a variety of ways to build partnerships in a goal-oriented and evaluative way.
You can use social media to build a brand.

Sales and Marketing through Social Media:
You can purposefully use different communication channels to reach different target groups.
You can use a variety of social media tools in versatile ways.
You can set diverse qualitative and quantitative goals for sales and marketing through social media, justify your actions, and evaluate the achievement of the goals from different perspectives.

Assessment criteria, excellent (5)

Level 5
Sports Marketing and Developing Partnerships:
You are able to apply sports marketing and justify and analyze decisions.
You can critically and in a goal-oriented manner evaluate different options in social media and apply those in a variety of ways in building partnerships.
You know how to use social media in a versatile and goal-oriented way in building a brand.

Sales and Marketing through Social Media:
You can purposefully and critically examine the utilization of different communication channels for the needs of different target groups.
You know how to use the most suitable social media tools in a versatile and justified way.
You can set and follow-up diverse qualitative and quantitative goals for sales and marketing through social media. You can analyze and justify your actions, and evaluate the achievement of the goals from different perspectives. You can edit and propose changes.