Study Guide

Objective

Having completed this study unit,

- You will understand sport organisation's need to exploit data, predict behaviours and extract valuable information for real-world insights.

- You will understand data analytics and their importance for sport´s businesses to develop a competitive edge.

- You will learn how sport businesses constantly strive to offer better products and services than their competitors and the techniques used to achieve progress.

- You will explore various data visualisations available and how to use them for analysis.

Competences: Proactive Development Competence, Leadership and Management Competence

Content

Theme 1: Basics of sport business intelligence, data management and insight generation.
Theme 2: Fundamentals of applied quantitative sports research, statistics and insights.
Theme 3: Pursuing commercial value from data-driven management.
Theme 4: Data visualisation and dashboards

Assessment criteria, satisfactory (1)

Level 1
Sport Business Intelligence and Data Analytics:
You have a basic understanding of sport business intelligence and data analytics. The student displays a basic coverage for the required level but shows an attempt to address the subject. Significant gaps and errors but include >40% of the expected factual content.

Level 2
Sport Business Intelligence and Data Analytics:
You have a satisfactory understanding of sport business intelligence and data analytics. There may be gaps not developed at the appropriate level, but the overall standard of understanding is satisfactory.

Assessment criteria, good (3)

Level 3
Sport Business Intelligence and Data Analytics:
You know how to describe the relationship between sport intelligence and data analytics. You understand the importance of data and product and service development. You have a basic understanding to data visualisations. Good understanding of the material with coverage at the appropriate level. Some aspects may not be covered but this would be compensated by the overall quality.

Level 4
Sport Business Intelligence and Data Analytics:
You have a comprehensive understanding of sport intelligence and data analytics. You can expand importance of data and product and service development. You have a satisfactory understanding to data visualisations. Excellent coverage of the topic, focusing precisely on the set question. You also display a grasp of research and how to follow current sport trends.
The students understanding is articulated such that it contributes to the reader’s understanding. Depth and breadth of content is very good.

Assessment criteria, excellent (5)

Level 5
Sport Business Intelligence and Data Analytics:
You have a comprehensive understanding of sport intelligence and data analytics. You can expand importance of data and product and service development. You have a good understanding to data analysis and data visualisations.
Evidence of understanding is outstanding and completely demonstrates understanding of the topics covered. Depth and breadth of content is excellent.