Opinto-opas

Osaamistavoitteet

Having completed this study unit
· You know the principles of marketing and understand modern marketing thinking.
• You know the tasks related to marketing in a company, target group thinking and factors influencing consumer
behaviour.
• You understand the role of marketing as a success factor of a company and can make justified choices of marketing
tools in different business situations.
• You understand the marketing mix and responsible marketing practices.
• You are able to identify the stages of sales process and are able describe the factors affecting the sales
effectiveness.
• You are able to put marketing and sales theories into practice.

Competences: Marketing, Sales and Project Management Competence / Marketing Competence

Sisältö

Content:
• marketing thinking
• segmentation
• company's external and internal operation environment
• marketing mix
• marketing tools
• responsible marketing