Study Guide

Objective

Having completed this study unit,
· You recognize the sport performance data collection and an understanding where data is collected and its potential.
· You can use a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement.
· You can understand how the modern technology enables greater Fan Engagement In Sports
· You are able to desribe the growing E-Sports market and its popularity.

Competences: Marketing Competence, Interaction and Communication skills

Content

Theme 1. E-Sports market and its popularity

Theme 2. Collecting and utilizing data

Theme 3. Modern technologies as part of sport business activities

Assessment criteria, satisfactory (1)

Level 1
Modern sport technologies and fan engagement:
You recognize the sport performance data collection and an understanding where data is collected and its potential.
You can use a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement with assistance.
You understand how the modern technology enables greater fan engagement in sport.
You are able to describe the E-Sports market.

Level 2
Modern sport technologies and fan engagement:
You know the importance of the sport performance data collection and an understanding where data is collected and its potential.
You can use a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement.
You illustrate how the modern technology enables greater fan engagement in sport.
You know the E-Sports market.

Assessment criteria, good (3)

Level 3
Modern sport technologies and fan engagement:
You understand the importance of the sport performance data collection and an understanding where data is collected and its potential.
You apply variety of modern sport technologies in corporate sponsorship, marketing and fan engagement.
You can analyze how the modern technology enables greater fan engagement in sport.
You understand E-Sports market.

Level 4
Modern sport technologies and fan engagement:
You are able to evaluate and analyze the sport performance data for product and service development.
You evaluate a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement.
You evaluate how the modern technology enables greater fan engagement in sport.
You have a command of the E-Sports market.

Assessment criteria, excellent (5)

Level 5
Modern sport technologies and fan engagement:
You are able to evaluate and analyze critically the sport performance data for product and service development.
You analyze a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement.
You evaluate how the modern technology enables greater fan engagement in sport as a whole.
You have a command of the E-Sports market as a whole.