Liiketoiminnan media - ja suhdetoimintaosaaminenLaajuus (5 op)
Tunnus: R300CF05
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
After this study unit,
- You can describe the practice of public relations in the field of sports
- You can name target audiences and can set the objectives for communication.
- You can implement targeted communication on different platforms in a sport setting
- You can plan and implement a PR event and media kit
- You know enhanced communication techniques in order to deliver key points in a high-pressure environment.
Competences: Marketing Competence, Interaction and Communication skills
Sisältö
Theme 1. External and internal public relations
Theme 2. Communication objectives and target audiences
Theme 3. Targeted communication on different platforms
Theme 4. Experience of a PR event and media kit