Opinto-opas

Osaamistavoitteet

Having completed this study unit,
· You recognize key principles theories from consumer behaviour to understand and predict people’s choices
· You can describe the basics of fan engagement and the decision-making processes.
· You recognize empirical methods used to identify the behaviour and preferences of consumers
· You can implement market research and apply data collection methods in a real-life context.

Competences: Ethics Competence, Marketing Competence

Sisältö

Theme 1. Consumer behaviour in sport and the fundamentals of consumer behaviour.
Theme 2. Sports consumer decision making processes
Theme 3. Market research fundamentals
Theme 4. Market research data analysis in the sports environment