Study Guide

Objective

Having completed this study unit

• You know the key concept of service design
• You are able to understand service design process and utilize different tools in design
• You understand the user centric approach
• You can build fast prototypes and test your ideas
• You can utilize future foresight as source of innovation and as a tool for validation
• You know the importance of sustainability goals in the given context
• You know how to use service design as a tool in your field of study

Competences: Marketing, Sales and Project Management Competence, Proactive Development Competence, Sustainable, Ethical and Forward-looking Business Development Competence

Content

• Key concept of service design
• Service design process
• Service design tools and utilisation
• User-centric approach
• Fast prototyping and testing ideas
• Future foresight
• Sustainability goals in given context

Assessment criteria, satisfactory (1)

Level 1
Service Design
You know the key concepts of service design.
You recognize the basics of customer-oriented service and product development.
You can, with assistance, utilize service design methods in service development.
You know what the megatrends are.

Level 2
Service Design
You can describe the key concepts of service design.
You know the principles of customer-oriented service and product development and can apply this knowledge in practice.
You can utilize service design methods in service development with assistance.
You recognize some of the megatrends that affect your design outcome.

Assessment criteria, good (3)

Level 3
Service Design
You understand the key concepts of service design.
You understand the principles of customer-oriented service and product development and can apply this knowledge in practice.
You can utilize service design methods in service development.
You can identify customer needs and design a service experience that meets those needs.
You can take into account some of the effects of the megatrends that affect your design process and outcome.

Level 4
Service Design
You use and combine concepts and theories of service design.
You have a good understanding of the principles of customer-oriented service and product development and can independently apply this knowledge in practice.
You are able to utilize and evaluate service design methods in the development of service experiences.
You can identify justified customer needs and design an innovative service.
You can identify threats and opportunities that arise from the megatrends and utilize those in the design process and outcomes.

Assessment criteria, excellent (5)

Level 5
Service Design
You use and combine various concepts and theories of service design.
You have an overall understanding of the principles of customer-oriented service and product development and can independently apply this knowledge in practice.
You are able to effectively utilize and evaluate service design methods in the development of service experiences.
You can independently identify customer needs and design an innovative service experience that addresses those needs.
You can independently identify threats and opportunities that arise from the different megatrends and utilize and evaluate those in the design process and outcomes.