Opinto-opas

Osaamistavoitteet

After this study unit
• You know the basics of brand management and professional branding strategies
• You can name the idea and purpose of a sports brand: identity, values and mission
• You know the importance of effective storytelling and messaging
• You can use tools necessary to reach goals set for a personal or/and professional brand

Competences: Learning to learn Competence, Marketing Competence, Interaction and Communication skills

Sisältö

Theme 1: Brand management

Theme 2: Storytelling using digital tools