Opinto-opas

Osaamistavoitteet

After this study unit:
- You develop an understanding of trends and how they develop in society.
- You will receive a basic introduction to the different sport markets around the world.
- You will research various innovations in a sporting context.
- You research sport product/service and you are able to provide your own business design for a future product or service.
- You develop your own business design your for a future product or service.

Competences: Marketing Competence, Proactive Development Competence

Sisältö

  Theme 1. Understand consumers and markets
Theme 2. Develop an understanding for sports innovation.
Theme 3. How to follow trends and societal impact.
Theme 4. Sport Product Development and Business Design