Study Guide

Objective

The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour. The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.

Competences: Marketing and Sales Competence

Content

- Marketing thinking

- Segmentation

- Company´s external and internal operation environment

- Marketing mix

- Marketing tools

- Responsible marketing

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.

Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.

Assessment criteria, good (3)

Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Assessment criteria, excellent (5)

Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.

Qualifications

NULL

Objective

The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour. The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.

Competences: Marketing and Sales Competence

Content

- Marketing thinking

- Segmentation

- Company´s external and internal operation environment

- Marketing mix

- Marketing tools

- Responsible marketing

Location and time

Teacher Time Class Schedule (preliminary)
Anne 26.01.2023 12.30 - 15.00 A216 Introduction to marketing
Tuija 01.02.2023 12.30 - 16.00 A217 About web-site creation
Anne 02.02.2023 12.30 - 15.00 A142 External and internal environment
Tuija 07.02.2023 12.30 - 16.00 A217 WordPress basics
Anne 09.02.2023 09.00 - 11.30 A206 Marketing mix
Anne 10.02.2023 12.30 - 15.00 A206 Segmentation
Tuija 13.02.2023 12.30 - 15.00 A217 Plug-ins, images, videos in websites
Anne 16.02.2023 09.00 - 11.30 A318 Marketing tools, responsible marketing
Tuija 16.02.2023 12.30 - 15.00 A217 Arctic Valley web-site assignment
Tuija 23.02.2023 09.00 - 11.30 A217 Arctic Valley web-site assignment
Anne 24.02.2023 09.00 - 11.30 A206 Exam
Anne 15.03.2023 12.30 - 15.00 A142 Marketing plan presentation

Materials

Material is provided during the study unit implementation and can be found in Moodle.

• Moodle –materials
• On-line tutorials
• Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2019). Marketing: An introduction (Fourth edition.). Pearson.

Teaching methods

Learning process is organized through individual learning and assignments, the project work and problem- solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.

Employer connections

Everything is related to the Arctic Valley project.

Exam schedules

Exam will be 24.02.2023 09.00 - 11.30 in A206.

Further information

Plagiarism and use of references:
Please notice that in study unit assignment returns the plagiarism detection programs (for example Ouriginal) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesishttps://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.

Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.

Assessment criteria, good (3)

Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Assessment criteria, excellent (5)

Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.

Assessment criteria, fail (0)

The student does not complete the assignments/ requirements according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Assessment criteria, satisfactory (1-2)

The student knows
the principles of
marketing and the
tasks of marketing
in a company.
With assistance
he/she is able to
find reasonable
marketing tools
suited for business
situations. The
student
understands the
role of marketing
as a success factor
for business.

Assessment criteria, good (3-4)

The student
understands
the principles of
marketing and
the tasks of
marketing in a
company.
He/she is able
to find suitable
marketing tools
for business
situations.
He/she can
evaluate the
chosen
marketing tools.

Assessment criteria, excellent (5)

The student
has a
command of
and can apply
the principles
of marketing
and the tasks
of marketing
in a company.
He/she can
create a
successful
marketing mix
for the
business
situations at
hand. He/she
can critically
evaluate the
chosen
marketing
tools.

Qualifications

NULL

Objective

The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour. The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.

Competences: Marketing and Sales Competence

Content

- Marketing thinking

- Segmentation

- Company´s external and internal operation environment

- Marketing mix

- Marketing tools

- Responsible marketing

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.

Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.

Assessment criteria, good (3)

Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Assessment criteria, excellent (5)

Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.

Qualifications

NULL