Strateginen myyntiLaajuus (5 op)
Tunnus: R301DL70OJ
Laajuus
5 op
Opetuskieli
- englanti
Vastuuhenkilö
- Tarja Tammia
Osaamistavoitteet
The student knows different stages and objectives of sales process. He/she understands the role of sales in successful business.
He/she knows and understands the essential strategic management theories and the role of technology and research in sales.
The student understands principles of Customer Relationship Management and sales forecasting and evaluation.
Competences: Marketing and Sales Competence
Sisältö
- Stages and objectives of sales process
- Strategic Sales Management theories
- Role of technology and research in sales
- Customer Relationship Management
- Sales forecasting
- Sales evaluation
Arviointikriteerit, tyydyttävä (1)
Level 1
Stages and objectives of sales process:
The student is aware of different stages and objectives of sales process.
The student acknowledges the role of sales in successful business.
He/she knows and acknowledges the essential strategic sales management theories and the role of technology and research in sales.
The student acknowledges the principles of Customer Relationship Management and he/she acknowledges how the importance of sales forecasting and evaluation.
Level 2
Stages and objectives of sales process:
The student knows different stages and objectives of sales process and is able to apply them.
The student understands the role of sales in successful business. He/she knows and understands the essential strategic sales management theories and the role of technology and research in sales.
The student understands the principles of Customer Relationship Management and he/she understands how the importance of sales forecasting and evaluation.
Arviointikriteerit, hyvä (3)
Level 3
Stages and objectives of sales process:
The student understands and is able to analyse different stages and objectives of sales process.
He/she is able to analyse how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Level 4
Stages and objectives of sales process:
The student understands and is able to determine different stages and objectives of sales process.
He/she is able to analyse and determine how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales needed to develop sales strategies.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Arviointikriteerit, kiitettävä (5)
Level 5
Stages and objectives of sales process:
The student is able to critically evaluate different stages and objectives of sales process.
The student is able to critically evaluate how sales impact successful business and how to potentially improve sales functions.
He/she is able to evaluate and effectively utilise strategic sales management theories and technology and research in sales. The student is able to evaluate and utilise Customer Relationship Management and sales forecasting and evaluation.
Ilmoittautumisaika
02.10.2023 - 11.02.2024
Ajoitus
12.02.2024 - 29.03.2024
Laajuus
5 op
Virtuaaliosuus (op)
1 op
T&K-osuus
1 op
Toteutustapa
80 % Lähiopetus, 20 % Etäopetus
Yksikkö
Tradenomikoulutus, liiketalous R
Opetuskielet
- Englanti
Paikat
0 - 40
Tutkinto-ohjelma
- International Business
Opettaja
- Tuija Kuisma
- Robert Patterson
Vastuuhenkilö
Tuija Kuisma
Opiskelijaryhmät
-
R31D22SInternational Business (full time day studies) Rovaniemi autumn 2022
Tavoitteet
The student knows different stages and objectives of sales process. He/she understands the role of sales in successful business.
He/she knows and understands the essential strategic management theories and the role of technology and research in sales.
The student understands principles of Customer Relationship Management and sales forecasting and evaluation.
Competences: Marketing and Sales Competence
Sisältö
- Stages and objectives of sales process
- Strategic Sales Management theories
- Role of technology and research in sales
- Customer Relationship Management
- Sales forecasting
- Sales evaluation
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Level 1
Stages and objectives of sales process:
The student is aware of different stages and objectives of sales process.
The student acknowledges the role of sales in successful business.
He/she knows and acknowledges the essential strategic sales management theories and the role of technology and research in sales.
The student acknowledges the principles of Customer Relationship Management and he/she acknowledges how the importance of sales forecasting and evaluation.
Level 2
Stages and objectives of sales process:
The student knows different stages and objectives of sales process and is able to apply them.
The student understands the role of sales in successful business. He/she knows and understands the essential strategic sales management theories and the role of technology and research in sales.
The student understands the principles of Customer Relationship Management and he/she understands how the importance of sales forecasting and evaluation.
Arviointikriteerit, hyvä (3)
Level 3
Stages and objectives of sales process:
The student understands and is able to analyse different stages and objectives of sales process.
He/she is able to analyse how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Level 4
Stages and objectives of sales process:
The student understands and is able to determine different stages and objectives of sales process.
He/she is able to analyse and determine how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales needed to develop sales strategies.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Arviointikriteerit, kiitettävä (5)
Level 5
Stages and objectives of sales process:
The student is able to critically evaluate different stages and objectives of sales process.
The student is able to critically evaluate how sales impact successful business and how to potentially improve sales functions.
He/she is able to evaluate and effectively utilise strategic sales management theories and technology and research in sales. The student is able to evaluate and utilise Customer Relationship Management and sales forecasting and evaluation.
Ilmoittautumisaika
03.10.2022 - 02.04.2023
Ajoitus
03.04.2023 - 12.05.2023
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tradenomikoulutus, liiketalous R
Opetuskielet
- Englanti
Paikat
0 - 50
Tutkinto-ohjelma
- International Business
Opettaja
- Tuija Kuisma
- Robert Patterson
Vastuuhenkilö
Tuija Kuisma
Opiskelijaryhmät
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
Tavoitteet
The student knows different stages and objectives of sales process. He/she understands the role of sales in successful business.
He/she knows and understands the essential strategic management theories and the role of technology and research in sales.
The student understands principles of Customer Relationship Management and sales forecasting and evaluation.
Competences: Marketing and Sales Competence
Sisältö
- Stages and objectives of sales process
- Strategic Sales Management theories
- Role of technology and research in sales
- Customer Relationship Management
- Sales forecasting
- Sales evaluation
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Level 1
Stages and objectives of sales process:
The student is aware of different stages and objectives of sales process.
The student acknowledges the role of sales in successful business.
He/she knows and acknowledges the essential strategic sales management theories and the role of technology and research in sales.
The student acknowledges the principles of Customer Relationship Management and he/she acknowledges how the importance of sales forecasting and evaluation.
Level 2
Stages and objectives of sales process:
The student knows different stages and objectives of sales process and is able to apply them.
The student understands the role of sales in successful business. He/she knows and understands the essential strategic sales management theories and the role of technology and research in sales.
The student understands the principles of Customer Relationship Management and he/she understands how the importance of sales forecasting and evaluation.
Arviointikriteerit, hyvä (3)
Level 3
Stages and objectives of sales process:
The student understands and is able to analyse different stages and objectives of sales process.
He/she is able to analyse how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Level 4
Stages and objectives of sales process:
The student understands and is able to determine different stages and objectives of sales process.
He/she is able to analyse and determine how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales needed to develop sales strategies.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Arviointikriteerit, kiitettävä (5)
Level 5
Stages and objectives of sales process:
The student is able to critically evaluate different stages and objectives of sales process.
The student is able to critically evaluate how sales impact successful business and how to potentially improve sales functions.
He/she is able to evaluate and effectively utilise strategic sales management theories and technology and research in sales. The student is able to evaluate and utilise Customer Relationship Management and sales forecasting and evaluation.
Ilmoittautumisaika
01.10.2021 - 05.01.2022
Ajoitus
14.03.2022 - 29.04.2022
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tradenomikoulutus, liiketalous R
Toimipiste
Rantavitikka, Jokiväylä 11, Rovaniemi
Opetuskielet
- Englanti
Paikat
0 - 60
Tutkinto-ohjelma
- International Business
Opettaja
- Robert Patterson
- Tuija Kuisma
Vastuuhenkilö
Tuija Kuisma
Opiskelijaryhmät
-
R31D20SInternational Business (day time learning), Rovaniemi, autumn 2020
Tavoitteet
The student knows different stages and objectives of sales process. He/she understands the role of sales in successful business.
He/she knows and understands the essential strategic management theories and the role of technology and research in sales.
The student understands principles of Customer Relationship Management and sales forecasting and evaluation.
Competences: Marketing and Sales Competence
Sisältö
- Stages and objectives of sales process
- Strategic Sales Management theories
- Role of technology and research in sales
- Customer Relationship Management
- Sales forecasting
- Sales evaluation
Arviointiasteikko
H-5
Arviointikriteerit, tyydyttävä (1)
Level 1
Stages and objectives of sales process:
The student is aware of different stages and objectives of sales process.
The student acknowledges the role of sales in successful business.
He/she knows and acknowledges the essential strategic sales management theories and the role of technology and research in sales.
The student acknowledges the principles of Customer Relationship Management and he/she acknowledges how the importance of sales forecasting and evaluation.
Level 2
Stages and objectives of sales process:
The student knows different stages and objectives of sales process and is able to apply them.
The student understands the role of sales in successful business. He/she knows and understands the essential strategic sales management theories and the role of technology and research in sales.
The student understands the principles of Customer Relationship Management and he/she understands how the importance of sales forecasting and evaluation.
Arviointikriteerit, hyvä (3)
Level 3
Stages and objectives of sales process:
The student understands and is able to analyse different stages and objectives of sales process.
He/she is able to analyse how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Level 4
Stages and objectives of sales process:
The student understands and is able to determine different stages and objectives of sales process.
He/she is able to analyse and determine how sales impacts successful business.
He/she is able to analyse and utilise the essential strategic sales management theories and utilise technology and research in sales needed to develop sales strategies.
The student is able to analyse and utilise Customer Relationship Management and sales forecasting and evaluation.
Arviointikriteerit, kiitettävä (5)
Level 5
Stages and objectives of sales process:
The student is able to critically evaluate different stages and objectives of sales process.
The student is able to critically evaluate how sales impact successful business and how to potentially improve sales functions.
He/she is able to evaluate and effectively utilise strategic sales management theories and technology and research in sales. The student is able to evaluate and utilise Customer Relationship Management and sales forecasting and evaluation.