Collaborative Customer Experience and Digital MarketingLaajuus (5 cr)
Code: MA00CF51
Credits
5 op
Teaching language
- English
Objective
After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life
The aim of the course is also to develop student's project and business communication skills.
Content
- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication