Study Guide

Objective

On successful completion of the course, that you understands the principles of growth hacking and lean marketing in startup and application business. You can utilize the key processes and tools of growth hacking.

Content

Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization

Assessment criteria, satisfactory (1)

You recognizes the meaning of lean startup business and marketing. You recognizes the meaning of growth hacking and some of its key practical elements and tools.

Assessment criteria, good (3)

You recognizes the elements of lean startup and marketing thinking and the practical value of them. You recognizes the key processes and tools of growth hacking and their practical applications.

Assessment criteria, excellent (5)

You understands the meaning and contents of lean startup business and marketing and their role in practical business situation. You understand the growth hacking process and can utilize key tools in practical business situation.