Opinto-opas

Osaamistavoitteet

On successful completion of the course,
- You will know the principles of and instruments for building responsible business,
- You can identify the most important stakeholders regarding corporate responsibility,
- You will understand corporate resbonsibility's role as a part of company's competitive advantage,
- You can present corporate resbonsibility elements and evaluate the meanings to company, environment and society,
- You can tell how corporate responsibility can be managed and reported,
- You can explore how sustainability is used as a sales argument and in advertising.

Kompetenssi: Kestävä kehitys, markkinointiosaaminen

Sisältö

* corporate responsibility

Arviointikriteerit, tyydyttävä (1)

You recognizes some principles and concepts of building responsible business. You can identify the key stakeholders regarding corporate responsibility. You will understand corporate responsibility's role as a part of company's competitive advantage. You can present corporate responsibility elements. You can tell how corporate responsibility can be managed and reported.You understands how sustainability can be used as a sales argument and in advertising.

Arviointikriteerit, hyvä (3)

You recognizes the principles of and instruments for building responsible business. You can identify the most important stakeholders regarding corporate responsibility. You will understand corporate responsibility's role as a part of company's competitive advantage.You can present corporate responsibility elements and evaluate the meanings to company, environment and society. You can tell how corporate responsibility can be managed and reported. You can explore how sustainability is used as a sales argument and in advertising.

Arviointikriteerit, kiitettävä (5)

You recognizes the principles of and instruments for building responsible business.You can identify the most important stakeholders regarding corporate responsibility. You will understand corporate responsibility's role as a part of company's competitive advantage.You can present and analyze corporate responsibility elements and evaluate the meanings to company, environment and society. You can identify how corporate responsibility can be managed and reported and suggest improvements. Youcan explore how sustainability is used as a sales argument and in advertising.