IT Services - Sales and Marketing (5op)

Arviointiasteikko

Hyväksytty/Hylätty

Sisällön jaksotus

N/A

Tavoitteet

After completing this course, the student will understand the importance of customer-oriented sales and marketing as well as the basic concepts of the course. The course includes the customer-oriented marketing process and its stages. In addition, the course addresses the role of IS service marketing as a key business process, the marketing environment and its analysis, as well as the planning and implementation of marketing activities.

Sisältö

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities. Student participating in the course should comprehend - The relevance of customer focused marketing - The basic terminology of sales and marketing - be able to apply the ideas and concepts to real-life situation

Aika ja paikka

Course environment is Metropolia's Moodle and course can be done in own pace.

Oppimateriaalit

Online.

Opetusmenetelmät

Course is 100% online (self-study) course.

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Exam can be done whenever is it suitable for student.

Kansainvälisyys

N/A

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

Up to Student her-/himself.