Trendit ja raaka-aineet – vahvuudet kosmetiikan markkinoinnin taustalla (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

- Analysis of cosmetic advertising based on image analysis and active ingredients - Trends and values in cosmetic marketing - Literature-based review of the effects of cosmetic ingredients - Analysis of marketing claims related to ingredients, supported by scientific research

Tavoitteet

Opintojakson suoritettuaan opiskelija osaa: - analysoida kosmetiikkamainontaa mielikuva-analyysin ja vaikuttavien raaka-aineiden analyysin kautta - perehtyä kosmetiikkamarkkinoinnin trendeihin ja arvoihin. - selvittää kirjallisuuteen perustuen kosmetiikan raaka-aineiden vaikutuksia ja vaikutusmahdollisuuksia - analysoida raaka-aineiden markkinointiväittämiä ja perustella ne tutkimustietoon tukeutuen.

Aika ja paikka

Contact days: 8th September from1 pm to 4 pm 9th October from1 pm to 4 pm 17th November from 1 pm to 4 pm 4th December from 1 pm to 4 pm

Oppimateriaalit

The literature will be found in Canvas.

Opetusmenetelmät

Interactive online implementation: The study unit is conducted online and does not require attendance on campus. The study unit includes scheduled teaching or guidance online, which is not recorded. The study unit includes working in pairs or groups. The study unit requires active participation and commitment to interactive studying. You will receive individual feedback for assignments from the teacher, and working life or peer feedback may also be utilised.

Kansainvälisyys

International research literature is used and the student group is international.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet. You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.