Social Media Marketing and Search Engine Optimization SEO (5op)

Arviointiasteikko

H-5

Tavoitteet

Tarkemmat tiedot löytyvät Moodle työtilasta. More detailed information available at Moodle workspace

Toteutustavat

Opintojakso on tarkoitettu vain opiskelijoille, jotka ovat joutuneet keskeyttämään kv.vaihdon tai harjoitteluvaihdon Korona epidemian takia. Opintojaksot ovat tarjolla vain keväällä 2020 ja opinnot tulee tehdä valmiiksi Moodlessa olevien aikarajojen puitteissa.
This study unit is only meant for students returning from cancelled exchange (study or practical training) due to the Corona virus epidemic. The studies are only available for spring 2020 and need to be completed within the timeframe added in Moodle.

Suoritustavat

Opintojakso on tarkoitettu vain opiskelijoille, jotka ovat joutuneet keskeyttämään kv.vaihdon tai harjoitteluvaihdon Korona epidemian takia. Opintojaksot ovat tarjolla vain keväällä 2020 ja opinnot tulee tehdä valmiiksi Moodlessa olevien aikarajojen puitteissa.
This study unit is only meant for students returning from cancelled exchange (study or practical training) due to the Corona virus epidemic. The studies are only available for spring 2020 and need to be completed within the timeframe added in Moodle.

Aika ja paikka

The course is done in Moodle work space within the timeframe provided. The study unit will evaluated in the end of the semester.

If you choose this course, please send an email for the teacher in order to receive the Moodle key.

The study unit is in the same workspace with the following courses: Yrityksen arvovalinnat ja menestystekijät tulevaisuudessa 5 op, Tilinpäätösanalyysi ja vastuullisuus tilinpäätöksissä 5op , Sustainable Innovations 5 cr, Data Analytics in Business 5 cr, Sustainability in Consumer Behaviour 5 cr ja Social Media Marketing and Search Engine Optimization SEO 5 cr.

Oppimateriaalit

Dave Chaffey and P. R. Smith: Emarketing Excellence : Planning and Optimizing your Digital Marketing,
Robert Wollan, Nick Smith, and Catherine Zhou:The Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business
Kipp Bodnar and Jeffrey L. Cohen: The B2B Social Media Book : Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More,
Kristopher B. Jones: Search Engine Optimization : Your Visual Blueprint for Effective Internet Marketing,
Articles and other material used will in Moodle workspace

Opetusmenetelmät

Student knows importance of the social media marketing and SEO in business environment and is able to analyze its usage in the case company environment. Student is familiar with different aspects of social media marketing and how it is used on different target groups and situations. Student is able to apply social media marketing concepts on case at hand. Student understand how to use search engine optimization in the given case.

Arviointikriteerit, hyvä (3)

0 = Student hasn't completed the given tasks and/or they are not on sufficient level.
1 = Student understands the main concepts of the topic and is able to list them
2= Student is able to recognize knowledge and skills needed in creating a solution for given task

Arviointikriteerit, kiitettävä (5)

3 =Student is able to apply and reflect the gained knowledge and skills in creating solution/analytical text for given task.
4 =Student is able to reflect the knowledge and apply the solutions widely by using real-life example when applicable.

Arviointikriteeri, hyväksytty/hylätty

5=Student is able to given relevant and justified solutions as well as critically analyze those solutions at the task at hand.