Study Guide

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.
• Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field. • Takes others into account and promotes equality and non-discrimination. • Take into account the realisation of diversity and accessibility in their actions. • Understands the principles of responsible conduct of research and adheres to them. • Is able to influence society based on ethical values

The graduating student is able to develop solutions that anticipate the future of their own field, applying existing knowledge and research and development methods.
• Solves problem situations creatively and reforms operating methods together with others. • Is able to work in projects in cooperation with actors of different fields. • Is able to apply existing knowledge in the field in development and utilises research and development methods. • Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

The graduating student is able to operate in multicultural and international operating environments and networks.
• Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
• Is able to monitor and utilise the international development of their field in their work. • Is able to communicate internationally in their work tasks.

• Can identify and describe the basic concepts and principles of business
• Can identify various business models in the tourism industry
• Can develop and evaluate business models that support sustainable development, responsibility, and regeneration in the tourism industry
• Can identify and describe the basic concepts, tasks, and objectives of financial management
• Can identify and use financial monitoring metrics and indicators to track and assess the financial situation of a company
• Can identify principles of sustainable economy and apply them to financial management
• Can recognise the importance of customer insight and apply it to the tourism business
• Can plan, produce, market, and sell high-quality and personalised customer experiences and Arctic experiences to different target groups
• Can identify and apply principles and practices of customer-oriented sales and marketing
• Can use various tools and leverage the impacts and opportunities of digitalisation in planning, developing, and managing tourism business
• Can examine and develop tourism business as a conceptual whole
• Can price tourism services profitably
• Can describe regenerative tourism business in the new luxury context

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.
• Assesses and develops their competence and learning methods in different learning environments. • Is able to acquire, critically assess and appropriately apply the national and international knowledge base and practices of their field. • Also takes responsibility for group learning and sharing what has been learned

• Can plan and lead one’s own activities
• Can identify aspects of operative management and act as a developing and evolving supervisor in the tourism industry
• Can act in a socially responsible manner in work communities
• Can identify factors affecting personal and workplace wellbeing
• Can describe the laws, agreements, and guidelines affecting work in the tourism industry
• Can identify the specific characteristics of tourism work and the responsibilities of employees and supervisors
• Can act in a customer-oriented and professional manner in diverse work environments and tasks
• Can lead employee experiences from a business perspective
• Can identify the principles of operative and human resource management in business management and development.
• Can identify the principles of strategic and operations management in business management and development.
• Can lead, evaluate, and develop operational processes, profitability, and productivity in tourism business
• Can analyse information related to the company’s operations and operating environment in business management and development
• Can apply principles and tools of responsible tourism management

• Can recognise the importance of responsibility and safety in the tourism industry and Arctic environment
• Can act responsibly and safely in the work tasks
• Can describe and utilise dimensions of ecological, economic, social, cultural, and political responsibility in tourism business
• Can describe and assess safety factors and risks affecting the tourism industry and activities, and develop tourism safety
• Can have a positive and regenerative impact on the environment, the region, and the community

• Can recognise the importance of nature, localness, and hospitality in tourism business
• Can identify opportunities and work environments in the Arctic tourism environment
• Can describe and apply principles of new luxury in planning and developing tourism business
• Can recognise and consider multiculturalism and cultural sensitivity in one’s own activities, tourism business, and communication
• Can communicate in a purposeful and hospitable manner in demanding communication and interaction situations