Digital Convergence and Marketing Communication (5cr)
Course unit code: T301L59OJ
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Tieto puuttuu
Content
- Modern digital marketing and trends
- Digital marketing planning
- Elements and channelsof digital marketing (websites, sosial media, advertising, etc.)
- Content marketing
- Growth Hacking
- Influencer marketing
- Analytics
- Personal branding
Assessment criteria, satisfactory (1)
Tieto puuttuu