Multi-Dimensional Event Marketing (5op)

Osaamistavoitteet

Opiskelija osaa suunnitella tapahtuman järjestämiseen liittyviä toimintoja huomioiden monimuotoisten toimintaympäristöjen tarjoamat mahdollisuudet. Hänellä on valmiudet ottaa aktiivinen rooli toimijana tapahtuman toteutuksessa. Hän ymmärtää tapahtumien eri sidosrymät, tapahtumamarkkinoinnin erityispiirteet ja markkinointiviestinnän mahdollisuudet.
- Tapahtuman markkinointi

- Tapahtuman monimuotoinen markkinointiviestintä

Sisältö

Objective
The Student is able to take into account the diverse operating event environments and the possibilities they provide. He/she has the ability to take an active role in the marketing implementation of an event. The student understands the various interest groups and the roles of various actors of an event. He/she identifies the special features and possibilities in event marketing. The student familiarizes him/herself with internet based marketing and distribution within glocal networks. The student is able to utilize social media as a marketing and distribution channel of an organization. In addition he/she learns to use some online applications in marketing and distribution operations in practice.
Learning objectives. The student:                                              
- understands event marketing as a glocal phenomenon
- recognizes the significance of various networks and the changing roles of service providers, intermediaries and customers in the event marketing and distribution
- understands the main processes of an event e.g. marketing and distribution intourism SMEs and other tourism related organizations
- is able to apply theme-related ICT tools in practice
Content
- International event marketing
- Perspectives of internal marketing
- Perspectives of external marketing perceiving - Visitors of an event
- Single organizations participating in event
- Responsible organizer of an event
- Sponsors and partners in cooperation in an event

- Multidimensional digital marketing channels and tools - Social Media and Social CRM
- CRM (Customer Relationship Management)

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