International Sustainable Marketing and Selling (10op)

Osaamistavoitteet

The student acquires knowledge and competences in managerial positions in marketing and sales functions. The student has skills and competences to design potential marketing and sales strategies for companies in foreign markets. The student will choose target markets, make decisions concerning sales and marketing positioning products and services to the market, and create branding & sales strategies. The skills acquired involve building effective international sales and marketing negotiations.

Sisältö

Sustainability
Sustainability and business
Sustainability assessment of the business
Sustainability marketing concepts and practices
Development and implementation of sustainability marketing concepts and practices in International selling process
English and Swedish Languages

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