International MarketingLaajuus (5 cr)
Code: R301DL67OJ
Credits
5 op
Objective
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Content
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Qualifications
NULL
Assessment criteria, satisfactory (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Assessment criteria, good (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Assessment criteria, excellent (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Enrollment
01.10.2022 - 12.02.2023
Timing
13.02.2023 - 16.04.2023
Credits
5 op
Mode of delivery
Contact teaching
Unit
Bachelor of Business Administration, Business Economics R
Teaching languages
- English
Seats
0 - 50
Degree programmes
- International Business
Teachers
- Tuija Kuisma
- Anne Tolvanen
Responsible person
Anne Tolvanen
Student groups
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
Objective
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Content
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Assessment criteria, good (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Assessment criteria, excellent (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Qualifications
NULL