International Marketing (5 cr)
Code: R301DL67OJ-3004
General information
Enrollment
02.10.2023 - 14.01.2024
Timing
15.01.2024 - 01.03.2024
Credits
5 op
Virtual proportion (cr)
1 op
RD proportion (cr)
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Bachelor of Business Administration, Business Economics R
Teaching languages
- English
Seats
0 - 40
Degree programmes
- International Business
Teachers
- Tuija Kuisma
- Anne Tolvanen
Responsible person
Anne Tolvanen
Student groups
-
R31D22SInternational Business (full time day studies) Rovaniemi autumn 2022
Objective
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Content
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Materials
Material is provided during the study unit implementation and can be found in Moodle. • Moodle –materials • On-line tutorials
Teaching methods
Learning process is organized through individual working, project work, problem- solving processes and group tutoring. It includes group and individual assignments, lectures and knowledge acquisition activities.
Further information
Please notice that in study unit assignment returns the plagiarism detection programs (for example Turnitin) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesis https://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Assessment criteria, good (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Assessment criteria, excellent (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Assessment methods and criteria
Assessment is based on the process and actual skills and knowledge evaluation. Active group participation is seen as part of the group presentation evaluation. Overall learning process (deadlines and actively attending to classes (bonus points).
Qualifications
NULL