International Marketing (5cr)

Evaluation scale

H-5

Objective

The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.

Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence

Content

- Understanding and analysing of global markets

- Planning of international marketing

- Networking skills and leadership in networks

- Cross-cultural knowledge in international marketing

- Global consumer

Location and time

Lectures will be held on-campus. No remote/online lectures will be held for this study unit.

This course will begin during week 3 and end during week 10.

Materials

All materials needed for this study unit will be provided in the corresponding Moodle workspace.

Teaching methods

Learning process is organized through the project work and problem-solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.

Exam schedules

Potential exam date will be scheduled during final week of the course. Possible retakes will be scheduled at a later date and as needed.

Student workload

5 cr. = 133 hours of student work including contact lessons and independent studies

Assessment criteria, satisfactory (1)

Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.

Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.

Assessment criteria, good (3)

Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.

Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.

Assessment criteria, excellent (5)

Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets

Qualifications

NULL