Technology-Driven Nature-Based TourismLaajuus (5 cr)

Objective

Having completed this study unit
• You are familiar with the role of emerging technologies in nature-based tourism experiences.
• You know the concept of digital transformation and how it fosters inclusive, accessible and sustainable services enhancing technology-driven nature-based experiences.
• You know how to use digital platforms, tools and solutions, such as artificial intelligence (AI) and extended reality (XR).
• You know how these technologies may enhance phygital, a blend of physical and digital nature-based tourism experiences.
• You recognize how the potential of emerging technologies, for example, augmented and virtual reality and metaverse steer for innovations in creating value for personalised high-end service concepts.
• You recognize the importance of senses, heritage, traditions and storytelling as context in digitalising nature-based experiences.
• You recognize the potential of technology-driven nature-based tourism experiences making experiences accessible even without physical travel and thus increasing the resilience of the tourism industry.

Competences:

Content

Content:
· concept of technology-driven nature-based tourism experiences
· role of emerging technologies in high-end tourism
· digital transformation concepts; AI, XR, Metaverse tourism, high touch, high-tech
· phygital experience, a blend of physical and digital experience concept
· value co-creation on digital platforms
· senses, heritage, traditions and storytelling in technology-driven nature-based tourism experience
· inclusiveness, accessibility and sustainability aspects of technology-driven tourism

Assessment criteria, satisfactory (1)

Poor (1)
The Basic Knowledge of Emerging Technologies in Nature-Based Tourism Experiences:
You are able to describe the role of emerging technologies in nature-based tourism experiences.
You are able to describe the concept of digital transformation and how it fosters inclusive, accessible and sustainable services enhancing technology-driven nature-based experiences.
You are able to describe how to use digital platforms, tools and solutions, such as AI and XR and how they may enhance phygital nature-based tourism experiences.
You are able to describe how the potential of emerging technologies steer for innovations in creating value for personalised high-end service concepts.
You are able to describe the importance of senses, heritage, traditions and storytelling as context in digitalising nature-based experiences.
You are able to describe how technology-driven tourism experiences increase accessibility and resilience.

Satisfactory (2)
The Basic Knowledge of Emerging Technologies in Nature-Based Tourism Experiences:
You are able to explain the role of emerging technologies in nature-based tourism experiences.
You are able to explain the concept of digital transformation and how it fosters inclusive, accessible and sustainable services enhancing technology-driven nature-based experiences.
You are able to explain how to use digital platforms, tools, and solutions like AI and XR and how they may enhance phygital nature-based tourism experiences.
You are able to explain how the potential of emerging technologies steer for innovations in creating value for personalised high-end service concepts.
You are able to explain the importance of senses, heritage, traditions and storytelling as context in digitalising nature-based experiences.
You are able to explain how technology-driven tourism experiences increase accessibility and resilience.

Assessment criteria, good (3)

Good (3)
The Basic Knowledge of Emerging Technologies in Nature-Based Tourism Experiences:
You understand the role of emerging technologies in nature-based tourism experiences.
You understand the concept of digital transformation and how it fosters inclusive, accessible and sustainable services enhancing technology-driven nature-based experiences.
You are able to explain and describe practical examples of how to use digital platforms, tools, and solutions like AI and XR and how they may enhance phygital nature-based tourism experiences.
You understand how the potential of emerging technologies steer for innovations in creating value for personalised high-end service concepts.
You can incorporate senses, heritage, traditions, and storytelling into digitalized nature-based experiences.
You understand how technology-driven tourism experiences increase accessibility and resilience.

Very good (4)
The Basic Knowledge of Emerging Technologies in Nature-Based Tourism Experiences:
You have an overall understanding of the role of emerging technologies in nature-based tourism experiences.
You have an overall understanding of the concept of digital transformation and how it fosters inclusive, accessible and sustainable services enhancing technology-driven nature-based experiences.
You are able to explain and give your own ideas of how to use digital platforms, tools, and solutions like AI and XR and how they may enhance phygital nature-based tourism experiences..
You have an overall understanding of how the potential of emerging technologies steer for innovations in creating value for personalised high-end service concepts.
You can incorporate and give examples of senses, heritage, traditions, and storytelling into digitalized nature-based experiences.
You have an overall understanding of how technology-driven tourism experiences increase accessibility and resilience.

Assessment criteria, excellent (5)

Excellent (5)
The Basic Knowledge of Emerging Technologies in Nature-Based Tourism Experiences:
You are able to analyze the role of emerging technologies in nature-based tourism experiences.
You can analyze how digital transformation fosters inclusive, accessible, and sustainable services in nature-based tourism.
You are aware of the opportunities and the importance of digital platforms, tools, and solutions like AI and XR and how they may enhance phygital nature-based tourism experiences.
You can analyze how emerging technologies drive innovations in personalized high-end service concepts.
You can analyze the role of senses, heritage, traditions, and storytelling in digitalizing nature-based experiences.
You can analyze how technology-driven tourism experiences increase accessibility and resilience.