Experience Design (5cr)

Evaluation scale

1-5

Content scheduling

The Experience Design course (5 ECTS) offers students an in-depth exploration of how to create and manage customer experiences, with a particular focus on the tourism industry. Through this fully online course, students will engage with core concepts in experiential marketing, service design, and customer value creation. Using a hands-on approach, they will apply these principles to a tourism-centered case project that guides them through stages of research, ideation, prototyping, and final implementation. The course promotes active engagement and combines lectures, self-study assignments, and collaborative group work. In addition, partnerships with companies provide practical insights and real-world perspectives. Throughout the course, students are encouraged to develop their ability to design, manage, and orchestrate meaningful customer experiences, while also creating valuable content tailored to the tourism and leisure sectors. By the end, students will have a solid understanding of how to integrate user-centric methods into service and business development for tourism.

Objective

The student is able to - design, orchestrate and manage customer’s experiences - create meanings and meaningful contents and solutions in tourism and leisure - apply design and user-centrism in development of tourism, hospitality and leisure services and business

Location and time

Online lessons will be given according to the schedule. All lessons will be available in Zoom as online and recorded at the Moodle platform of the course. Course follows double diamond, i.e. service design, method where emphasis is on the active team work. Thus presence on the lectures is recommended. Absence will be compensated with assignments. Studies start onJanuary 22nd 2025 from 2 pm to 5 pm with INTRODUCTION Next sessions January 29th 2025 from 2 pm to 4 pm PRESENTATION OF PROJECT IDEA February 5th 2025 from 2 pm to 4 pm INTRODUCTION TO DISCOVER PART February 26th 2025 from 2 pm to 4 pm PRESENTATION OF DISCOVER PART March 5th 2025 from 2 pm to 4 pm INTRODUCTION TO DEFINE PART March 12th 2025 from 2 pm to 4 pm PRESENTATION OF DEFINE PART March 19th 2025 from 2 pm to 4 pm INTRODUCTION TO DEVELOP PART March 26th 2025 from 2 pm to 4 pm PRESENTATION OF DEVELOP PART April 2nd 2025 from 2 pm to 4 pm INTRODUCTION TO DELIVER PART April 9th 2025 from 2 pm to 5 pm PRESENTATION OF THE FINAL PRODUCT

Materials

Study material available in Moodle from 6 January 2025

Teaching methods

The course consists from online lessons, literature and assignments

Employer connections

Real life applications as a course assignment

Exam schedules

No final exam, assignments in Moodle Student can revise the assignments and the report twice after the course end

International connections

Online lessons Moodle platfrom Assignments

Completion alternatives

The course can be completed independently by doing the assigned tasks and adding theory parts to them in accordance with the academic reporting method

Student workload

Online lessons approx 10 x 3h Individual study and literature 48 h Assignments 60 h