Developing the Customer Experience (5 cr)
Code: C-10065-LD00FS68-3003
General information
- Enrollment
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05.05.2025 - 10.08.2025
Registration for the implementation has begun.
- Timing
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25.08.2025 - 12.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 2
- Course
- C-10065-LD00FS68
Evaluation scale
0-5
Content scheduling
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Objective
Upon completion of the course students will be able to understand the importance of customer experience in developing business oriented service solutions. The student will be able to understand the role of consumer behavior theories in improving customer experience and describe the existing customer journey from the user’s point of view. The student will be able to recognize development needs and create ideas for their solution and plan and describe service solutions that support set goals.
Content
- Basics of consumer behaviour theory - Values in consumer behaviour - Methods for developing the customer service experience - Customer experience - The role of services in building well-being in the society
Location and time
According to the schedule
Materials
Consumer behaviour : an European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. or similarKur Other course material
Teaching methods
Interactive lecture Guided assignmets Group assignments Workshop
Employer connections
-
Exam schedules
-
International connections
-
Completion alternatives
Assignments independently
Student workload
Contact sessions 32 hours Learning assignments 61 hours Individual studying 42 hours
Qualifications
Marketing or equivalent competences