Introduction to Digital Marketing (1cr)

Evaluation scale

Pass/Fail

Objective

This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes. After completing the course student • will have a basic overview on different areas of digital marketing • is able to describe what kind of topics to cover in digital marketing strategy • know how to set goals in digital marketing • have introductory level knowledge on digital platforms and automation • will know about measuring digital marketing

Content

• Introduction to digital marketing • How to make a digital marketing strategy? • How to set goals in digital marketing? • How to use different digital channels and platforms for digital marketing purposes? • How can you benefit from marketing automation and scheduling posts? • How do you measure digital marketing?

Location and time

The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace. You will automatically see this course in Moodle once you have been accepted into the course (about during 24 hours after you got accepted to the course). Please be patient. Check all the pages in Moodle if you don't see the course in the front page. Note: Cross-institutional student from other universities, enroll the Moodle with your tuni.fi-account. Here you can controll the account if needed: https://salasana.tuni.fi/frontpage?lang=en