Music Management and Mediation Skills (5 cr)

Evaluation scale

1-5

Objective

Student be able to: Identify the diverse audiences and operational fields of the modern music business. Build a strategic foundation for social media and online presence for themselves and their represented artists. Apply the importance of passive promotion and utilize it to enhance the visibility of the represented artist. Develop an artist's brand identity and identify the components that contribute to it. Communicate effectively with artists and execute collaboratively designed strategies. Recognize the roles and significance of intermediaries in scaling operations and enriching content. Analyze and create strategically tailored management agreements. Utilize the contemporary tripartite model of management to advance an artist's career.

Content

This course focuses on the core elements of the music business, emphasizing online presence and its strategic use within real markets. The aim is to provide students with practical knowledge of contemporary management models in the music industry and their application in an international and dynamic environment. Audiences and operational fields in the music business The significance of online presence and strategic social media utilization Establishing and developing artist-management relationships Brand development and aligning with the goals of the represented artist Effective communication with artists and implementing joint action plans The importance, content, and strategic interpretation of management agreements The role of intermediaries in scaling and enriching content as part of management The impact of AI and digital tools on music business management

Location and time

Time-bound online learning. Lectures are recorded and can be viewed afterwards on your own schedule. Online teaching days: - 7 May 12-16 - 14 May 12-16 - 19 May 12-16 - 2 June 12-16 - 4 June 16-20 - 11 June 16-20

Materials

The Art of Music Business Management - For Artists & Managers (2nd Edition, 2024) will be used as teaching material.

Student workload

The course includes a total of 24 hours of lectures and two structured assignments.