International Marketing (5 cr)
Code: R301DL67OJ-3002
General information
- Enrollment
- 01.10.2021 - 05.01.2022
- Registration for the implementation has ended.
- Timing
- 17.01.2022 - 06.03.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Bachelor of Business Administration, Business Economics R
- Campus
- Rantavitikka, Jokiväylä 11, Rovaniemi
- Teaching languages
- English
- Seats
- 0 - 50
- Degree programmes
- International Business
Evaluation scale
H-5
Objective
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Content
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Assessment criteria, satisfactory (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Assessment criteria, good (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Assessment criteria, excellent (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Qualifications
NULL