Collaborative Customer Experience and Digital Marketing (5cr)

Evaluation scale

H-5

Content scheduling

Themes and phases of the study:
1. Kick-off of the study,
2. Presenting the code of contact and grouping,
3. Presenting the idea of the project,
4. Presenting actions and objectives of the project,
5. Presenting the plan of data collection,
6. Presenting the phase of data collection,
7. Presentation of the pre-analysis of the data,
8. Presentation of the final data analysis and conclusions,
9. Dress rehearsal of the final presentation,
10. The final presentations for the commissioners.

Objective

After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life

The aim of the course is also to develop student's project and business communication skills.

Content

- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication

Location and time

Second period in Spring 2025. Moodle, Zoom and digital tools/solutions, which support project execution.

Materials

The material of Customer Experience Management in Tourism study is utilised alongside other supporting study content. 

Teaching methods

A group project of theme-based weeks.
Teaching concentrates on project phases and their content.

Employer connections

The study is integrated with the "Support of Artificial Intelligence in the tourism marketing and sales processes" project.

Exam schedules

Ei tenttiä, vaan projektin prosessin ja sisällön arviointi.

International connections

International articles and research related to the digital marketing theme.

Completion alternatives

Alternatively, students may conduct the study independently. Precise information is delivered at the beginning of the study.

Student workload

Weekly organised project themes help students to foster their projects. Theme proceedings are supported through peer learning and teachers' coaching.

Assessment criteria, satisfactory (1)

Poor (1)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has poor knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has poor command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has satisfactory knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has satisfactory command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student is able to apply the principles the principles, concepts and tools of the customer experience management rather well. The student has rather good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Very good (4)
The student is able to apply the principles the principles, concepts and tools of the customer experience management quite well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. All assignments are mostly performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student is able to apply the principles the principles, concepts and tools of the customer experience management well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she actively participates in the study process and shows analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Assessment criteria, approved/failed

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments given in the course.

Further information

The student must have digital marketing skills when entering this project study. In practice, the student has an approved grade in Customer Experience Management in Tourism (CEMiT) 10 ECTS study or their competence in digital marketing is similar.