Culture Connected Customer Service (5cr)
Course unit code: VV3KOJ
General information
- Credits
- 5 cr
- Teaching language
- english
Objective
The students learns the basics of customer oriented service concept both in theory and in practice.
Additionally, he/she has increased cross cultural competence, integrated to customer oriented business practices and customer care. He/she understands the significance of cultural awareness when offering customer service to clients with different cultural backgrounds.
Content
Introduction to customer oriented marketing, service and customer care; cultural approach in customer care, culture theories, excellence in customer care and culture.
Assessment criteria, satisfactory (1)
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