Entrepreneurship in the Media Industry (5 cr)

Code: C-10065-KM00EO67-3007

General information

Enrollment: 10.03.2025 - 30.11.2025
Registration for the implementation has begun.

Timing: 01.04.2025 - 31.12.2025
Implementation is running.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Blended learning

Institution: Metropolia University of Applied Sciences, Hämeentie 135 D

Teaching languages: Finnish

Seats: 0 - 30

Course: C-10065-KM00EO67

Evaluation scale

0-5

Objective

Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.

Content

- Steps of setting up a business - Business types and business idea - Business requirements - Client relations - Fundamentals of financial management of a company - Work in the media field - Basics of accounting - Public relations and marketing

Location and time

Moodle

Materials

Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita. Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.

Teaching methods

Virtual implementation.

Exam schedules

Ei uusintamahdollisuutta

Completion alternatives

None

Student workload

Total 135 hrs of learning assignments.