Introduction to Digital Selling (1 cr)
Code: C-02630-NN00HD33-3002
General information
- Enrollment
- 01.08.2025 - 31.07.2026
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 01.08.2025 - 31.08.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 1 cr
- Local portion
- 1 cr
- Mode of delivery
- Blended learning
- Institution
- Tampere University of Applied Sciences, Kurssi ja Moodle on auki 1.8.2025-31.8.2026. Voit suorittaa kurssin omaan tahtiin.
- Teaching languages
- Finnish
- English
- Seats
- 0 - 200
- Course
- C-02630-NN00HD33
Evaluation scale
Pass/Fail
Objective
This course provides an introduction into digital sales. During this online course student will get an overview of different areas of digital selling including social selling, using buyer personas and organizing online sales meetings. After completing the course student • will have a basic understanding what digital sales consists of • know how to set and measure goals in digital sales • know how to use buyer personas • understand how to create value in online world • describe the basic steps on customer journey • know how to organize an online sales meeting
Content
This course will cover the next six topics: • Introduction to digital selling • How to you set goals and track process in digital sales? • How can you use buyer personas in digital sales? • How do you help and create value to customers instead of pushing? • How do you convert leads into customers? • How do you do selling 100% online?
Location and time
The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace.