Service Marketing and Selling (5cr)
Code: C-02629-A9306-3011
General information
- Enrollment
- 24.11.2025 - 30.11.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Laurea University of Applied Sciences, Laurea Verkkokampus
- Teaching languages
- english
- Seats
- 0 - 10
- Course
- C-02629-A9306
Evaluation scale
H-5
Objective
The student is able to - explain the evolution of services marketing thought - identify the strategic approach in service marketing - establish, maintain and develop customer relationships - conceptualize and sell services