Creating a Marketing Plan (5 cr)
Code: C-02627-TX00BO08-3003
General information
- Enrollment
-
01.10.2024 - 31.03.2025
Registration for the implementation has ended.
- Timing
-
01.10.2024 - 31.05.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Vaasa University of Applied Sciences
- Teaching languages
- Finnish
- Seats
- 0 - 40
- Course
- C-02627-TX00BO08
Evaluation scale
H-5
Objective
The course provides a comprehensive overview of the fundamentals of creating a marketing plan. Upon completion, the student will understand the importance of a marketing strategy, core message, spearhead products, and marketing mix — with a particular focus on social media — in the development of a marketing plan, and will be able to identify the key concepts.
Content
1. Current state analysis 2. Strategy and spearhead product 3. Social media