Digital Marketing and Content Management IB24SP (5 cr)

Evaluation scale

Five step scale

Objective

After completing the course, the student is able to - understand basics of digital marketing and digital marketing strategies - identify and apply digital marketing strategies - create successful digital marketing plans - build content strategy - create targeted and relevant content - distribute marketing communications to audiences online.

Content

- essentials of digital marketing - social media management - digital marketing strategies - application of customer experiences in digital marketing strategies - digital marketing planning process and steps of digital marketing plan - content management

Materials

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Teaching methods

The course is studied online in the Moodle learning environment. The study includes familiarisation with webinars, online materials, online modules, learning tasks (including Google Garage materials and HubSpot materials), online exam, project work. The course is assessed based on a the study path selected by the student. Study Path A is assessed based on an online exam, a learning diary, and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification as well as HubSpot's "Digital Marketing" certification. Study Path B is assed based on an online exam, a learning diary and a project work. The study period starts on 01.09.2025 and ends on 07.12.2025. You must register for the study course no later than 15.09.2025. The course assignments must be returned/completed by 01.12.2025 at the latest. The course exam is online and students can have two attempts between 01.10.2025 to 31.10.2025. The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.

Student workload

The workload of the course is approximately 135 hours, which consists of: Study Path A: 60 hours for Google Garage certification, 10 hours for HubSpot certification, 20 hours for online sessions and webinars, and 45 hours for independent study and graded tasks (including learning diary and online exam). Study Path B: 70 hours for project work, 20 hours for online sessions and webinars, and 45 hours for independent study and graded tasks (including learning diary and online exam).