Digital Marketing and Content Management IB23SP (5 cr)

Evaluation scale

Five step scale

Objective

After completing the course, the student is able to - understand basics of digital marketing and digital marketing strategies - identify and apply digital marketing strategies - create successful digital marketing plans - build content strategy - create targeted and relevant content - distribute marketing communications to audiences online.

Content

- essentials of digital marketing - social media management - digital marketing strategies - application of customer experiences in digital marketing strategies - digital marketing planning process and steps of digital marketing plan - content management

Materials

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Teaching methods

The course is studied online in the Moodle earning environment. The study includes familiarization with online materials and learning tasks (including Google Garage materials), webinars, online quizzes. The course is assessed based on online quizzes, learning diary and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification. The study period starts on 23.09.2024 and ends on 10.12.2024. You must register for the study course no later than 15.10.2024. The course assignments must be returned/completed by 02.12.2024 at the latest. The course quizzes are online and student can have two attempts between 18.11.2024 to 02.12.2024. The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.

Student workload

The workload of the course is approximately 135 hours, which consists of 60 hours for Google Garage certification, 20 hours for online sessions and webinars, and 55 hours independent study.