Storytelling and Content Marketing LI22SP (5 cr)
Code: C-02537-4_LIX3000-3005
General information
- Enrollment
-
01.08.2024 - 15.09.2024
Registration for the implementation has ended.
- Timing
-
18.09.2024 - 08.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Savonia University of Applied Sciences
- Teaching languages
- English
- Seats
- 0 - 1000
- Course
- C-02537-4_LIX3000
Evaluation scale
Five step scale
Objective
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Methods of completion
Organised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.
Methods of completion
Assignments.
Content
The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers
Materials
The material is given at the beginning of the course.
Teaching methods
- 100% web-based course (Moodle) - Moodle is open: 18.9.2024-8.12.2024 - Latest login to the course: 31.10.2024 - Learning assignments and exam are open between 18.9.-8.12.2024 23:59 - Credits and grades by the end of 16.12.2024
Student workload
Working hours (total 135h): - Independent studying: 55h - Discussion tasks: 40h - Exam: 40h
Qualifications
Sales Skills