Event Digital Marketing and Analytics (3 cr)
Code: C-02469-HM10083-3006
General information
- Enrollment
- 01.04.2025 - 16.11.2025
- Registration for the implementation has begun.
- Timing
- 22.09.2025 - 12.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Blended learning
- Institution
- Karelia University of Applied Sciences, Verkossa
- Teaching languages
- Finnish
- Seats
- 0 - 40
- Course
- C-02469-HM10083
Evaluation scale
Approved/Rejected
Objective
• You know the key tools and methods of digital marketing. • You know how to choose the tools that best support event marketing. • You know how to use key digital marketing tools effectively. • You know how to collect and use data obtained from digital channels in the marketing and sales of the event.
Methods of completion
Online studies in the Moodle environment
Methods of completion
Completing and returning assigned tasks according to instructions.
Content
In the course, you will familiarize yourself with the most important methods and tools of digital marketing and learn how they can be applied in the marketing of an event. In the course, you will practice using digital marketing tools and learn to analyze and visualize data obtained from digital channels in event marketing. 1. Digital marketing tools and methods: • Content marketing • Search engine visibility on Google (free and paid) • Social media marketing (free and paid) - Facebook, Instagram, LinkedIn • Google Ads video and display advertising • Email marketing • Event and ticket sales platforms and Online stores 2. Digital marketing monitoring and analysis: • Setting goals and tracking conversions with digital marketing tools • Marketing implementation methods based on monitoring • Google Analytics • Measurement and analysis of marketing results • Media monitoring and information search
Location and time
Opinnot toteutetaan verkko-opintona, jonka voit suorittaa itsenäisesti oman aikataulusi mukaan. Opintojakso avoinna 25.8.-19.12.2025.
Teaching methods
Opiskelet verkossa. Perehdyt digitaalisen markkinoinnin keskeisimpiin menetelmiin ja työkaluihin sekä opit, miten niitä voi soveltaa tapahtuman markkinoinnissa. Lisäksi harjoittelet digitaalisen markkinoinnin työkalujen käyttöä sekä opit analysoimaan ja visualisoimaan digitaalisista kanavista saatua dataa tapahtuman markkinoinnissa.
Student workload
Opintojakso on 3 opintopistettä, eli noin 81 tuntia opiskelua. Koulutusvideot 27 h Ulkopuoliset oppiaineistot ja lukeminen 27 h Tehtävät ja suunnitelmat 27 h